There is a letter being discussed in media, sent to NOVAT by a chain of fast-food outlets. We lay this document open to the public alongside with our answer.
29 Arbat Street
Moscow 119002
Mr. Kekhman Vladimir Abramovich
The director general of NOVAT
Dear Mr. Kekhman,
We present you our compliments. We are aware, that the Novosibirsk Opera and Ballet Theatre is one of the main symbols of the city and has a status of cultural heritage of Russian Federation.
Burger King Russia has real extensive plans of developing our business in this region and we want our brand to become common for Siberian people.
We would like you to consider this offer – to place a Burger King sign on the dome of the theatre as presented on the image.
Through this ad we would like to promote a Wopper – our best burger, well-known around the world. Together we will become a Woppera and Ballet Theatre.
For that we offer an amends in the amount of 5 million rubles.
If the business struggle got so tight, that you decided to use a roof for your promotion – you made the wrong choice. Men of Novosibirsk respect their history and they won’t trade a sumbol of their hometown for a questionable patty.